The latest Hawaii radio rankings were released, and to nobody’s surprise, Perry and Price still dominate the morning show landscape in Hawaii, while 92.3 FM KSSK still hold atop the overall Hawaii radio rankings as well. The latest ratings were compiled between late June and mid-September.
The rest of the top five stations among listeners 12 and older, as measured from 6 a.m. to midnight Monday through Sunday, comprise stations that, with one exception, have been there for years. KDNN-FM 98.5 is a relative newcomer, since KCCN-FM 100.3, long a regular in the top five, has fought its way back only to No. 6 after being ninth-ranked for three of the last five surveys. Not more than a few years ago, it and its sister-stations, KINE-FM 105.1 and KRTR-FM 96.3, often swapped places below KSSK for the Nos. 2, 3 and 4 slots.
One demographic surprise did come through on the latest Hawaii radio rankings. The overall winner among 18- to 34-year-olds is KDDB-FM 102.7 “Da Bomb,” which rose more than 2 audience share points to wrest the top slot from KDNN-FM 98.5 “Island 98-5.” “Island” had been ensconced at the top of last summer’s survey and held the lead for three consecutive surveys, but adult-contemporary KRTR-FM 96.3 mysteriously grabbed the top spot in the spring survey earlier this year.
The battle for Hawaii radio supremacy has been ongoing. Radio is listened to so much differently these days that stations are continually looking for new ways to get listeners to tune in.
Clear Channel – which owns 6 Hawaii radio stations, has been shuffling their morning crews to help boost audience numbers at a particular station. Perry and Price are just about untouchable in the morning radio arena, so the real battle is for number 2. That goes to 98.5, as they have Rory Wild and the Wake Up Crew, which is pretty funny and always a hit with the younger crowd.
Star 101.9 brings up the bottom in both categories, as the station struggles to get new listeners, but remains with a nice built in audience that tunes into Hudson and Scotty B. in the mornings.
Perry and Price will always be #1, at least until they decide to retire. You can see by the overall rankings below that Perry and Price have basically an insurmountable lead in the morning show demographic, which helps KSSK, along with the variety of music they play, to stay above the other stations in Hawaii.
Overall Ratings for Hawaii Radio Stations
|Station||Summer 2011||Summer 2010 (rank)|
|1. KSSK-FM 92.3||10.9||9.3 (1)|
|2t KINE-FM 105.1||6.5||5.4 (6)|
|2t KRTR-FM 96.3||6.5||6.0 (4)|
|4. KDNN-FM 98.5||6.1||6.3 (3)|
|5. KUMU-FM 94.7||6.0||7.3 (2)|
|6. KCCN-FM 100.3||5.6||5.7 (5)|
|7. KDDB-FM 102.7||5.3||3.9 (8t)|
|8. KPHW-FM 104.3||5.1||3.9 (8t)|
|9. KUCD-FM 101.9||4.3||3.3 (11t)|
|10. KSSK-AM 590||4.0||3.3 (11t)|
|Honolulu’s top morning shows|
|1. KSSK-FM 92.3/AM 590||21.2||19.8 (1)|
|2. KDNN-FM 98.5||8.2||7.9 (2)|
|3. KINE-FM 105.1||6.4||4.1 (6)|
|4. KUMU-FM 94.7||5.7||7.0 (3)|
|5. KRTR-FM 96.3||5.6||4.9 (5)|
|6. KCCN-FM 100.3||4.7||5.2 (4)|
|7. KDDB-FM 102.7||4.4||3.9 (8)|
|8. KHJZ-FM 93.9||3.5||2.0 (17t) (a)|
|9t KKOL-FM 107.9||3.3||2.5 (13)|
|9t KUCD-FM 101.9||3.3||3.2 (10)|