Hawaii Five-0 Continues to Be a Big Hit in the Coveted 18-49 Demographic

So there is good news and bad news for Hawaii Fie-0 this year, and the bad news really isn’t that bad. The good news is that Hawaii Five-0 continues to be a big hit in the coveted 18-49 demographic. The bad news is that overall ratings have slipped just a bit since last year, which is common for sophomore shows.

The 18-49 year old demographic is what most shows covet the most because that is where all the advertisers want to spend money. “Hawaii Five-0,” featuring an episode with a real mixed martial arts fighter, continued to perform well with a key target audience and delivered a knockout punch among adults 18-49 on Monday night, according to Nielsen ratings released Tuesday by CBS.

“Hawaii Five-0” drew 3.1 percent of the total viewing audience and 8 percent of those watching TV at the time while ABC’s “Castle” drew 2.4 percent of the total viewing audience and 6 percent of those watching TV.

Overall, though, “Castle” drew 10.81 million viewers to 10.7 million viewers for “Five-0.” NBC’s “Prime Suspect” drew 2.43 million viewers. The episode saw former MMA champ Chuck Liddell fighting in a charity match with Steve McGarrett, the character played by Alex O’Loughlin.

While Hawaii Five-0 may be down just slightly in its overall numbers, the show continues to perform well, and since its averaging close to 11 million viewers a week. Its season 2 premiere was such a huge success and the numbers have stood up well.

There is no doubt that Hawaii Five-0 will be picked up for year 3.