Popular rocker and former Van Halen frontman Sammy Hagar is launching his new brand of rum right here in Hawaii. The former Van Halen rocker will launch Sammy’s Beach Bar Rum on Monday at the Hard Rock Cafe in Waikiki.
Hagar, who lives part-time in Hawaii, will be talking about what inspired him to create the drink. The rum is made with Maui sugar cane at a local distilling company.
Hagar is currently on tour with his supergroup, Chickenfoot. The rock star also owns five Sammy’s Beach Bar & Grill restaurants. I addition, he is already the owner of one of the most popular tequila brands around, Cabo Wabo Tequila.
Seems like this was the next logical step, as Sammy Hagar’s Beach Bar Rum should fit nicely along with his tequila brand.